#CharityTuesday – Frontier

Social good.

Some may even call it social impact. (Yes, subtle shoutout to new friend, Amanda Minuk of Bmeaningful)

No matter what you call it, social-profits are a big part of the success of charities and non-profit organizations in Canada.

For today’s #CharityTuesday post, we’d like to highlight one such company that is doing social good and having social impact; that is Frontier.

Simply put, “Frontier helps charities through efficient and effective fundraising best practices.”

Really, what Frontier does is not simple at all. It’s that seemingly complicated-data-digital-media-online-marketing-strategy-coding-website-html-leaves-me-scratching-my-head-the-website-ends-in-“io”-what-does-that-even-stand-for-technology-stuff that they do; it just happens to be second-nature to Frontier’s team!

For example, these folks are the brains behind the retargeting or remarketing approach to targeting your website visitors, which basically reminds people as they surf the web about your charity and cause. It’s a touchpoint moment between your charity and your donors, that you didn’t even have to schedule in your calendar.

And it works too.

According to Ben Johnson’s blog post entitled, “Remarketing: How it Can Work for Your Charity” remarketing is “an incredibly useful tool for nonprofits, because users in certain industries who have already visited your site are up to 70% more likely to ‘convert’ (make a purchase/donation or sign up for a newsletter) according to a study by Criteo.”

Frontier is a company seeking to engage in social good in order to make a social impact through your charity or non-profit. Consider reaching out and adding Ben Johnson to your network, follow the Frontier blog, or check out what his team might be able to do for your charity’s fundraising needs.

About #CharityTuesday: Each week, we’ll use the popular CharityTuesday hashtag and Twitter recognition to highlight our Tuesday blog post on Canadian charities that are close to our hearts!

#CharityTuesday – re: charity Blog

Today we turn the #CharityTuesday proverbial table.

Instead of focusing on an audience of donors and the worthy causes to which they can give, we will instead focus on an audience of nonprofit professionals, and the dynamic resources that are available to them.

This idea came to me on Thanksgiving Monday as I read a post written by Brady Josephson of the re: charity blog, which happens to be our #CharityTuesday honouree this week!

Specifically, the post I was reading was entitled “Millennials Changing Philanthropy” and it focused on the philanthropic characteristics of those born in the years of 1980-2000. In particular, one shocking characteristic of these Millennials is that they are said to be transferred $30 trillion of wealth in the next 30 years.

(I had to write out the word “trillion” because, to be honest, I wasn’t sure how to represent that number numerically. Too. Many. Zeros.)

The best part about the re: charity blog, however, is not just a “fun fact” producing publication. No, rather the opposite. For example, the blog post I read offered insights into what to expect from Millennials in regards to giving trends, motivation for giving, and expectations for direct involvement in impacting change.

Truly, this blog and its writer are worthy of your time as a professional working in the charitable space. You will continue to be challenged, moved, and encouraged within your work after having read his posts. Consider starting with some of the following posts that we’ve personally enjoyed and were inspired by:

Best part about Brady and his posts – it’s free. If there is indeed a way for you to “give back” to the re: charity blog, it would be to follow, subscribe to, share, tweet, comment on, and like his posts so that your network, too, can benefit from keen and thoughtful insight into the charitable sector.


About #CharityTuesday: Each week, we’ll use the popular CharityTuesday hashtag and Twitter recognition to highlight our Tuesday blog post on Canadian charities that are close to our hearts!

#CharityTuesday – ALS Canada & #IceBucketChallenge

This #CharityTuesday post comes one day early.


Well, Paul Baltovich and Dana Baltovich nominated me for the ALS Ice Bucket Challenge and thus I only had 24 hours to make good on the nomination by both pouring a bucket of ice water over my head and donating to the cause as per the rules of the viral charitable exercise.

Honestly, though, our desire is not to highlight the #IceBucketChallenge, but instead to focus on the organization of ALS Canada – an organization whose good work is supported by the donations from the challenge.

According to its website, ALS Canada’s vision is simple, “To find a cure for ALS”. The organization is committed to:

  • Support research towards a cure for ALS.
  • Support provincial ALS societies in their provision of quality care for persons living with ALS.
  • Build public awareness of ALS and its impact.

As with many charitable organizations, there are many ways that you can get involved and support the organization through various fundraising events.

Turns out, that the Ice Bucket Challenge isn’t the only creative and daring fundraiser through which you can get involved either. Why not skydive in tandem for the cause with the Jumping 4 “PALS” (People with ALS) campaign?! Uh, let’s just not nominate me for this type of dare!

Oh. I almost forgot – see below for my video proving my fulfillment of the #IceBucketChallenge.

As per the rules of the challenge, I nominate three other Presidents of executive search firms in Toronto who serve the not-for-profit sectorMarnie Spears of KCI; Deborah Legrove of Crawford Connect; and of course, David Hutchinson of Hutchinson Group Inc. Would love to see your videos posted to #nfpsearchfirms if possible!



About #CharityTuesday: Each week, we’ll use the popular CharityTuesday hashtag and Twitter recognition to highlight our Tuesday blog post on Canadian charities that are close to our hearts!

Family Matters – What My Wife Taught Me about Education in Ontario

As I mentioned in my first “Family Matters” post, I am slowly reintroducing my social media activity within the not-for-profit executive search market with this new blog series which will focus on what I’ve learned or observed from my family related to the not-for-profit and employment sector over these past nine months while I’ve been offline.

This week shall focus on the not-for-profit sector as it relates to education.

The world of education, within Ontario in particular, has become a greater focus in our home and office ever since my wife – Amber Smith – has been taking online courses towards a Bachelor of Education in Adult Education through Brock University.

As you may know from our website, Amber uses her knowledge of recruitment and employment as a part-time professor at Durham College in which she teaches in Communications department of the School of Interdisciplinary Studies and Employment Services. As one who loves the world of academia as both a teacher and a student, she tends to share her passion with anyone and everyone who will listen.

In the Fall, Amber highlighted for me an article from the Globe and Mail published on September 18, 2013, the headline reading: “Specialize or risk losing, funding Ontario tells universities and colleges”.

In this article, columnist, James Bradshaw, writes:

“Ontario’s government has taken its boldest step yet to compel universities and colleges to make hard choices about how they spend their resources, circulating a draft policy designed to stretch limited provincial dollars by narrowing some schools’ missions . . . (para. 1)

The aim is to boost schools’ quality and competitiveness, but the impetus is clearly financial. ‘With institution inflation ranging from 5 – 8 per cent annually, and operating grants increasing by 1.1 per cent on average, existing cost structures are under pressure,” the draft framework says.’” (para. 5)

No matter what the outcome of the Ontario government’s specialization plan for its colleges and universities, it seems that government funding for college and university programs will be limited, and thus, colleges and universities will need to seek their own funding for research or to maintain some of their programs.

From past experience in my years as a not-for-profit executive recruiter within Toronto, Ontario, I expect that likely a few things will happen in the education sector over the next few months and years.

  1. Fundraising in the education sector will become more competitive than it already is as everyone will be looking to donors for research or program development funding.
  2. Fundraisers and development officers who aren’t pulling their weight by achieving or exceeding the budget will be let go to make room for high-performing candidates.
  3. High-performing fundraisers currently working within a specific school will be hard to keep, as they will be tempted with offer after offer from other organizations looking to build their own exceptional development teams.

With this in mind, no matter whether you’re an educational institution or a fundraiser within the education sector, you will need a plan to both survive and thrive over the next few years.

If you’re an educational institution, consider the following:

  • How might you be pro-active in retaining your best fundraising talent? (i.e. Added benefits? Incentives? Extra days off? Paid courses?)
  • How will you approach hiring new fundraising talent in the next few months or year? (i.e. Do your own recruiting? Hire a recruitment firm?)
  • How successful is your current development team?

If you’re a fundraiser in the eduction sector, consider the following:

  • What would the right offer look like to lure you away from your current role?
  • What is the ideal organization for which you’d like to work? (You know, in case they come knocking at your door.)
  • Would you survive a purge if one came to your development team? If not, how can you be pro-active about improving and proving your worth? (i.e. Achieve a designation? Take courses? Make a bold move now?)

And if you found any of this helpful, well, you can thank my wife for that.


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