#CharityTuesday – Frontier

Social good.

Some may even call it social impact. (Yes, subtle shoutout to new friend, Amanda Minuk of Bmeaningful)

No matter what you call it, social-profits are a big part of the success of charities and non-profit organizations in Canada.

For today’s #CharityTuesday post, we’d like to highlight one such company that is doing social good and having social impact; that is Frontier.

Simply put, “Frontier helps charities through efficient and effective fundraising best practices.”

Really, what Frontier does is not simple at all. It’s that seemingly complicated-data-digital-media-online-marketing-strategy-coding-website-html-leaves-me-scratching-my-head-the-website-ends-in-“io”-what-does-that-even-stand-for-technology-stuff that they do; it just happens to be second-nature to Frontier’s team!

For example, these folks are the brains behind the retargeting or remarketing approach to targeting your website visitors, which basically reminds people as they surf the web about your charity and cause. It’s a touchpoint moment between your charity and your donors, that you didn’t even have to schedule in your calendar.

And it works too.

According to Ben Johnson’s blog post entitled, “Remarketing: How it Can Work for Your Charity” remarketing is “an incredibly useful tool for nonprofits, because users in certain industries who have already visited your site are up to 70% more likely to ‘convert’ (make a purchase/donation or sign up for a newsletter) according to a study by Criteo.”

Frontier is a company seeking to engage in social good in order to make a social impact through your charity or non-profit. Consider reaching out and adding Ben Johnson to your network, follow the Frontier blog, or check out what his team might be able to do for your charity’s fundraising needs.

About #CharityTuesday: Each week, we’ll use the popular CharityTuesday hashtag and Twitter recognition to highlight our Tuesday blog post on Canadian charities that are close to our hearts!

#CharityTuesday – re: charity Blog

Today we turn the #CharityTuesday proverbial table.

Instead of focusing on an audience of donors and the worthy causes to which they can give, we will instead focus on an audience of nonprofit professionals, and the dynamic resources that are available to them.

This idea came to me on Thanksgiving Monday as I read a post written by Brady Josephson of the re: charity blog, which happens to be our #CharityTuesday honouree this week!

Specifically, the post I was reading was entitled “Millennials Changing Philanthropy” and it focused on the philanthropic characteristics of those born in the years of 1980-2000. In particular, one shocking characteristic of these Millennials is that they are said to be transferred $30 trillion of wealth in the next 30 years.

(I had to write out the word “trillion” because, to be honest, I wasn’t sure how to represent that number numerically. Too. Many. Zeros.)

The best part about the re: charity blog, however, is not just a “fun fact” producing publication. No, rather the opposite. For example, the blog post I read offered insights into what to expect from Millennials in regards to giving trends, motivation for giving, and expectations for direct involvement in impacting change.

Truly, this blog and its writer are worthy of your time as a professional working in the charitable space. You will continue to be challenged, moved, and encouraged within your work after having read his posts. Consider starting with some of the following posts that we’ve personally enjoyed and were inspired by:

Best part about Brady and his posts – it’s free. If there is indeed a way for you to “give back” to the re: charity blog, it would be to follow, subscribe to, share, tweet, comment on, and like his posts so that your network, too, can benefit from keen and thoughtful insight into the charitable sector.

 

About #CharityTuesday: Each week, we’ll use the popular CharityTuesday hashtag and Twitter recognition to highlight our Tuesday blog post on Canadian charities that are close to our hearts!