October 21, 2014 Philip J.W. Smith & Co.

#CharityTuesday – Frontier

Social good.

Some may even call it social impact. (Yes, subtle shoutout to new friend, Amanda Minuk of Bmeaningful)

No matter what you call it, social-profits are a big part of the success of charities and non-profit organizations in Canada.

For today’s #CharityTuesday post, we’d like to highlight one such company that is doing social good and having social impact; that is Frontier.

Simply put, “Frontier helps charities through efficient and effective fundraising best practices.”

Really, what Frontier does is not simple at all. It’s that seemingly complicated-data-digital-media-online-marketing-strategy-coding-website-html-leaves-me-scratching-my-head-the-website-ends-in-“io”-what-does-that-even-stand-for-technology-stuff that they do; it just happens to be second-nature to Frontier’s team!

For example, these folks are the brains behind the retargeting or remarketing approach to targeting your website visitors, which basically reminds people as they surf the web about your charity and cause. It’s a touchpoint moment between your charity and your donors, that you didn’t even have to schedule in your calendar.

And it works too.

According to Ben Johnson’s blog post entitled, “Remarketing: How it Can Work for Your Charity” remarketing is “an incredibly useful tool for nonprofits, because users in certain industries who have already visited your site are up to 70% more likely to ‘convert’ (make a purchase/donation or sign up for a newsletter) according to a study by Criteo.”

Frontier is a company seeking to engage in social good in order to make a social impact through your charity or non-profit. Consider reaching out and adding Ben Johnson to your network, follow the Frontier blog, or check out what his team might be able to do for your charity’s fundraising needs.

About #CharityTuesday: Each week, we’ll use the popular CharityTuesday hashtag and Twitter recognition to highlight our Tuesday blog post on Canadian charities that are close to our hearts!

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